Fleur is a growth and digital strategy leader specializing in turning complex marketing challenges into scalable systems for business growth.
Her expertise spans growth strategy, SEO and AEO, digital experience, content strategy, analytics, conversion and marketing operations, with experience leading initiatives for global technology brands, professional services and emerging businesses.
Throughout her career, Fleur has developed strategies that improve organic visibility, strengthen digital ecosystems, optimize conversion journeys and connect marketing performance to broader business objectives. Her work combines data, customer behavior and market opportunities to identify where businesses can grow — and build the strategy to get them there.
At Core, Fleur leads Growth & Strategy, helping clients move beyond isolated marketing tactics to create integrated, measurable growth models designed around their business goals.
Her approach is simple: marketing shouldn’t just generate activity. It should create measurable business value.