Jose Luis Mercado

Creative Director

Jose Luis started his career in publishing as a writer at a local magazine focused on fashion and lifestyle and later became its Managing Editor, overseeing other writers, editing stories, and helping shape the publication’s editorial direction. 

He went on to lead the communications department at an international online school, where he worked across internal and external communications campaigns, audience reactivation and content. He later worked as a Senior Copywriter in medical and legal marketing, developing creative content for brands in a highly competitive visual market.

That range of experience has given him a strong understanding of how ideas are developed and ultimately presented to an audience. He brings an editorial eye to creative work, focusing on voice, positioning and making sure a brand has a strong POV.

At Core, Jose Luis is in charge of the creative direction for our clients: from identity and brand architecture, to messaging and content. He brings together strategy and execution, shaping ideas and making sure that the final product stays true to what our clients and their businesses are trying to say.